Friday, 31 March 2017

GST: कितना सपना, कितनी हक़ीक़त?

आपको पता हैसरकार ने बहुप्रतीक्षित GST Bill पास कर दिया है!

तो आइए, जीएसटी के बारे में थोड़ी सी जानकारी इकठ्ठा करते है...

तमाम जद्दोजहद के बाद, आखिरकार GST बिल लोकसभा में पास हो ही गया, बशर्ते विपक्ष इससे कुछ खास संतुष्ट नजर नहीं रहे है।


मुख्या विपक्षी दल, कांग्रेस ने इसमें कुछ संशोधनों को अनदेखा करने का आरोप लगाया है और ये भी कहा है कि आज से 7-8 साल पहले ही कांग्रेस इस बिल को लाना चाहती थी पर बीजेपी ने अड़ंगा लगाया था जिसके कारण देश को लाखो करोड़ का नुकसान हुआ है।


एक बात तो है कि बीजेपी इससे काफी प्रफ्फुल्लित महसूस कर रही है जैसे कि उसने किसी रण में फतह हासिल की होऔर हो भी क्यू न आगे पढ़े 

Monday, 6 March 2017

Radio Advertising: Affordable and Trendy Mode of Promotion

Radio is considered as the most profitable and trendy medium of Advertising as it is effective, efficient, and economical. Almost expected in at the present time, especially in metro cities where people usually spend 2-3 hours a day while commuting. Hence, it is easily accessible and available in the car, metro and other modes of local transport with radio handy or with the radio device equipped in conveyance. Having immense reach among the masses, it is the imperative source for news, local updates, entertainment and advertising.


There are many specialized campaigners in the segment of designing the innovative and creative Radio Campaigns to produce the noise about your idea or venture. They can avail an integrated advertising package that can cater all your advertising needs at a single platform. Radio commercials cater a broad range of choices for the type and length of Ads through better production technologies and optimized commercial presentation. The two major categories of radio ads are live reading and produced spots. Most of the radio stations generally run their ads in clusters or sets, scattered during the program hours.

Radio is an ultimate medium in terms of marketing and fast moving consumer goods as it reaches a wide range of targeted listeners in municipal territories. The radio listeners are enormous in number, who usually listen radio while commuting in urban areas as well as respond to the different commercial messages. There are many references that justify the impact of radio commercials on city dwellers. This clearly signifies the role of radio advertising on consumer behavior in terms of sales promotions. Many surveys reveal the influence of radio advertisements over urban consumer physically and economically.


There are many radio ad agencies that make strategies for you to enable the accurate and effective communication along with pleasing infrastructure, the team of artists, researchers, content-writers, marketing & business relations professionals. They ensure positive impact of conceiving and sharing information on consumers. They craft and cater Radio advertisements that;
  • Drive arousal among listeners.
  • Appeal, generate emotions and signify needs.
  • Recall and recognize the brand.
  • Increase purchasing probabilities.
  • Add value to sales promotions.


Switching towards radio advertising would be a smart decision for faster business development…

Friday, 3 March 2017

Procedures of Court Marriage in India

The Court Marriage in India gives sanctuary strength to the couples who are opting inter religion/inter caste marriage or who are going against the wishes of their family members for marriage. This is also considered as  a common alternative for couples to keep their marriage event simple and economical. Court marriage is a moderate and easy way of marriage, performed before a marriage registrar and few witnesses; whereas traditional marriage consists numerous rituals and customs.

Procedures of Court Marriage:
  1. Filing Application/Notice: The parties (couples) need file a notice/application in writing in the prescribed format provided in Schedule II of the Special Marriage Act.

  1. Publication of Notice: The notice, after submission of the application, shall be published at a noticeable  place in the office and one copy in the office of the district where (if) the other party permanently resides.
  2. No objection to the Marriage: The Marriage Officer waits if there any objection within the 30 days from the date of publication of notice.
  3. Solemnization of the Marriage: If no objection is raised within 30 days, the marriage will be solemnized at the Specified Marriage Office before Marriage Officer along with witnesses, one from each side, at the Office on the given date of Registration.
  4. Remedy for the couple, if an objection is filed: Any one of the parties (couples) to the marriage can file an appeal at the District Court under the jurisdiction of Marriage Officer within 30 days from the date of refusal to solemnize the marriage.
  5. Marriage Certificate: A Marriage Certificate, the evidence of the Court Marriage is issued by the officer, signed by both the parties (couples) and witnesses, one from each side.

The compulsory documents for Court Marriage:
  • Application Form for Marriage along with specified fees
  • Passport size Photos of couples
  • Residential proof of couples
  • Proof of Date of Birth of couples
  • Address and Identity Proof of all witnesses
  • Death Certificate/Divorcee (optional) - in case of second marriage


The marriage may also be solemnized before the Marriage Registrar in India, if one party is of foreign nationality, there is only need to submit few additional documents
  • Copy of Passport along with valid visa
  • Proof of stay in the concerned district in preceding 30 days or report from the concerned SHO
  • NOC or Marital Status Certificate from the concerned embassy


The compulsory documents for Registration of old Marriage:
  • Duly filled  Application form
  • Passport sized photos of both
  • Marriage photograph
  • Proof of Date of Birth of the married parties
  • Proof of Residence of the married parties
  • Proof of Marriage

*This is not a legal advice, hiring a family lawyer would be a wise move.